*Al Salem Holding targets 234% investment growth over the next five years*

*Al Salem Holding to expand its investment and financial ventures, support corporate capital restructuring*

*North Coast is an attractive year-round destination, with “Yalla Sahel” helping unify the region’s identity, says Dr. Bahaa Salem*

*Al Salem Holding operates across six key sectors, unlocking investment opportunities across Egypt, says Salem*

*We are not focused solely on construction, but on contributing to Egypt’s broader development: Salem*

*Al Salem Holding developed 150,000 sqm of residential, commercial and administrative space, with total investments in Egypt exceeding EGP 15bn*

Al Salem Holding announced that its total investments in Egypt exceeded EGP 15bn this year, and aims to raise its investment portfolio to EGP 50bn over the next five years, marking a 234% increase and reflecting its strong confidence in the country’s market and investment potential.
The announcement came during a media site visit organized by the group to its Blue Side Hub in Marina 5 on the North Coast, where the company showcased the latest construction progress on the ground.
The development is envisioned as an integrated destination combining commercial, entertainment, and social activities.
The visit was attended by Dr. Bahaa Salem, Chairman of Al Salem Holding.
Blue Side Marina, developed by Al Salem Holding in partnership with Imarrae Developments, spans over 20,000 sqm along the waterfront.
The project comprises 20 retail and restaurant outlets, complemented by open-air spaces designed to host a wide range of social and entertainment activities, reflecting the evolving character of Egypt’s coastal destinations.
Dr. Bahaa Salem stated that the North Coast has evolved into a year-round destination rather than a summer-only attraction, supported by the state’s development efforts and initiatives aimed at establishing a unified tourism identity.
He highlighted the “Yalla Sahel” initiative, which brings together diverse entertainment, cultural, and artistic experiences.
Accordingly, Blue Side was conceived to align with efforts to revive Marina and restore its position as one of Egypt’s most prominent upscale destinations on the Mediterranean coast.
The hub reflects Al Salem Holding’s growing presence in the Egyptian market.
Established in 1980, Al Salem Holding operates across seven countries spanning four continents and has built a diversified portfolio in Egypt covering real estate, healthcare, food and beverage, automotive, consulting, hospitality, and logistics.
Salem disclosed that the company’s ambitions extend beyond construction to contributing to Egypt’s broader development and highlighting the country’s diverse development opportunities.
Therefore, Al Salem Holding has strengthened its position as a multi-sector group by providing consulting services and business development solutions, identifying promising opportunities in underserved markets, raising performance standards, and creating sustainable impact across its various areas of operation, guided by a long-term vision.

*Al Salem Holding Expands Across Six Key Sectors*

Al Salem Holding currently operates across six core sectors, led by real estate in Egypt, Qatar, and several other markets.
The company has recently developed and delivered more than 1,500 residential units, including over 400 villas across its projects, as well as six administrative towers, each comprising 40 floors.
Additionally, the group has delivered six international projects across the US, Cyprus, Qatar, and Egypt, in addition to more than 150,000 sqm of residential, commercial, administrative, and retail space.
Meanwhile, 500 residential units have been delivered at the Nile View project in Benha, which also features a 45,000-sqm shopping mall.
Al Salem Holding is set to soon launch a distinctive project in New Cairo, alongside several major real estate developments that will be announced in the near future.
According to Salem, the company owns several active subsidiaries in real estate and development sector, including B2B Constructions, which specializes in construction and interior finishing works; Con Estate, a real estate consultancy that has secured contracts for 441 projects with various companies and developments. In addition to, Align Developments specializes in developing integrated urban communities.
Meanwhile, in food and beverage sector, Al Salem Holding owns Orca Bites and Food’s View.
The group currently operates 42 Pizza 88 outlets, with a production capacity exceeding 5,000 meals per day.
Further, the company plans to expand the chain to 60 outlets, followed by 100 outlets in the coming period, while also pursuing international expansion.
As part of this strategy, the group plans to open 10 Pizza 88 outlets and a factory in Oman by the fourth quarter of this year, with further expansion into Arab and European markets planned in the near future.
Al Salem Holding also has investments in the sector through the distinctive Jailbird restaurant chain.
In healthcare, Al Salem Holding operates six medical centers in Qatar under Doha Healthcare, serving more than 1,000 patients daily. The group’s healthcare operations include a team of over 150 doctors and 600 nurses, supported by 12 pharmacies, in addition to a number of specialized clinics in Egypt.
In tourism and hospitality, Al Salem has investments in Domina Coral Bay, an integrated resort on the Red Sea coast in Sharm El Sheikh.
Spanning over 1 million sqm and comprising 4,500 units, the destination ranks among the largest hotel resorts in the region.
In consulting and financial services, Al Salem Holding owns Orca Consulting, which provides specialized advisory services in real estate and capital markets. Through its financial and consulting activities, the company has helped facilitate more than EGP 8bn in financing to date.
In automotive, the group invests in GT1 Motors, a company specializing in the import and sale of luxury vehicles. Meanwhile, Max Facilities provides integrated facility management and operational services for several commercial and administrative malls, working with leading shopping destinations and prominent brands to enhance customer and tenant experiences.
Salem, who brings extensive academic and professional experience in Egypt, said that the company’s vision is built around strategic planning, disciplined execution, and creating sustainable long-term value.
This approach seeks to preserve the group’s legacy while continuously evolving its businesses to address changing market needs and future opportunities, he added.

*Comprehensive Transformation of Al Salem’s Vision*

Bahaa Salem assumed leadership of the group in 2019, spearheading a comprehensive transformation of its vision, strategy, and operations.
The transformation centered on restructuring the organization, streamlining processes, strengthening governance, and expanding the group’s business portfolio.
In May, Al Salem Holding obtained approval from the Financial Regulatory Authority (FRA) to operate as a holding company, supporting its plans to expand the establishment of new companies, increase capital bases, and strengthen its investments in the financial services sector, alongside the group’s ongoing expansion across several sectors in Egyptian market, Salem said.
Al Salem Holding’s chairman added that the group sees diverse investment opportunities across all parts of Egypt, not only Greater Cairo.
Moreover, the company has investments in New Cairo, while also expanding its tourism portfolio in Sharm El Sheikh and the North Coast, in addition to the Nile View project, one of the largest developments of its kind in the Delta.
Salem concluded that the group has completed 500 residential units at Nile View, which also includes a 45,000-sqm commercial mall offering a range of integrated services, including a health and social club, a sports promenade, and several major brands entering the Benha market for the first time. The mall is expected to become the largest commercial destination in the area.