Misr Abu Dhabi for Real Estate Investments (MAD) Highlights Expansion Strategy Backed by a Diversified Investment Portfolio

Company Announces Hotel Development at a Strategic Location Opposite the Grand Egyptian Museum
Cairo, Egypt – Misr Abu Dhabi for Real Estate Investments (MAD), a leading real estate investment, asset management, and asset transformation company, unveiled its growth and expansion strategy focused on unlocking value across a diversified portfolio of real estate assets during a press conference held at a major hotel in Cairo, attended by company executives and members of the media.
During the conference, the company announced plans to develop an integrated hospitality project at a strategic location opposite the Grand Egyptian Museum (GEM), reflecting its focus on capitalizing on promising opportunities in the tourism and hospitality sectors while enhancing the investment value of strategically located real estate assets.
Backed by the legacy and institutional strength of one of Egypt’s most historic financial institutions, MAD pursues a strategy focused on revitalizing underutilized real estate assets and land banks while optimizing their performance. By combining banking-sector governance with specialized real estate expertise, MAD works to activate these assets, improve their performance, and align them with current and future market needs. The company’s approach is grounded in active asset management and partnership-led execution, with a focus on sustainable, long-term outcomes rather than rapid expansion.
MAD’s portfolio spans five sectors: residential, commercial, administrative, touristic and hospitality, and healthcare assets. This range reflects the breadth of the asset base MAD manages and allows the company to maintain a balanced position across different segments of the market.
The company also highlighted a number of projects that reflect this strategy, including the new hotel project currently being planned opposite the Grand Egyptian Museum. Developed in
partnership with a leading investor, this development is envisioned as an integrated hospitality destination featuring a hotel, a range of retail offerings, restaurants, and cafes, designed to serve visitors of one of Egypt’s most significant cultural and tourist attractions.

About Misr Abu Dhabi for Real Estate Investments (MAD)
Misr Abu Dhabi Real Estate Investments (MAD) operates under a unique model within the Egyptian market. Backed by the institutional strength and legacy of a historic financial institution, MAD serves as an independent real estate investment and asset transformation platform, focused on unlocking long-term sustainable development from underutilized assets to create enduring national value. MAD’s portfolio spans residential, commercial, administrative, hospitality, and medical projects, reflecting a naturally diverse range of asset types and uses.
At the core of MAD’s approach is active asset management, working to enhance performance, improve utilization, and align properties with market requirements.