From Egypt to the World: Gramz Redefines the Future of Gold Commerce in Partnership with Geidea Egypt

An Egyptian innovation introduces a new model connecting customers, gold retailers, manufacturers, and refineries through a unified technology network, paving the way for a transformation in the precious metals industry and expansion into global markets.

In a significant step toward transforming the future of the precious metals industry, Gramz LLC, a subsidiary of Dahab Masr Group, has announced the launch of its innovative GXT (Gramz Exchange Terminal) in collaboration with Geidea Egypt, a company specializing in financial technology and electronic payment solutions. The initiative forms part of Gramz’s ambitious vision to introduce a new technology-driven business model capable of reshaping how the gold and silver markets operate, with Egypt serving as the starting point for regional and international expansion.

The innovation represents the culmination of Gramz’s efforts to develop specialized technological solutions for the precious metals industry. The GXT (Gramz Exchange Terminal) serves as a key component of a broader ecosystem designed to connect customers with gold and silver retailers, while linking those retailers to manufacturers and refineries through a unified technology network. This interconnected infrastructure aims to modernize commercial interactions, improve operational efficiency, and enhance transparency across the industry.

The concept extends far beyond conventional payment terminals and electronic payment solutions. It introduces an economic and technological model built around connecting independent market participants within a single commercial network. Under this approach, technology becomes the foundation for connecting service providers with customers and facilitating transactions at scale, without requiring ownership of every capital-intensive physical asset, such as retail outlets, vehicles, or service locations.

Through this model, Gramz aims to transform gold retailers, manufacturers, and refineries from independently operating businesses into participants in an interconnected commercial network. This approach is designed to unlock broader business opportunities for merchants and manufacturers while offering customers greater flexibility when engaging with the precious metals market, ultimately establishing a scalable ecosystem capable of expanding across multiple markets.

At the heart of this innovation is the concept of Phygital, which combines physical assets with digital transactions by connecting real, physical gold and silver to transactions facilitated through modern technology.

Under the partnership, Gramz is responsible for developing the software and technological systems that power the ecosystem, while Geidea Egypt provides the hardware and expertise in financial technology and electronic payment solutions. The collaboration brings together Gramz’s specialized innovation in precious metals technology with Geidea Egypt’s expertise in payment infrastructure.

The role of the GXT extends beyond transaction processing. It functions as a technological connection point within a wider network linking different participants across the market. The system is designed to facilitate purchasing, physical collection, and exchange transactions, while improving interactions between retailers, manufacturers, and refineries. It also aims to enhance transaction accuracy and traceability, creating new opportunities for integration between the commercial and industrial segments of the precious metals sector.

The innovation also seeks to address several longstanding challenges facing the gold and silver markets. These include expanding access to savings opportunities by enabling transactions involving smaller gold weights, stimulating demand for gold jewelry through more accessible purchasing and exchange processes, and improving operational efficiency across market participants.

In addition, the system is designed to simplify transactions involving different weights and purity levels, reduce operational complexity, and enhance supply chain efficiency, while supporting the broader objectives of digital transformation and financial inclusion within the sector.

Commenting on the launch, Dr. Fady Kamel, Co-Founder and Chairman of Gramz, explained that the innovation follows three years of intensive development, experimentation, and refinement aimed at identifying the optimal model to address market needs and respond to the growing sophistication and evolving behavior of customers.

“We have spent three years developing this concept, conducting numerous experiments to reach the optimal model for launch, in parallel with the increasing maturity and awareness of customers. Phygital technology, powered by the GXT, gives us the agility and freedom to expand both locally and globally.”

Kamel emphasized that Gramz’s vision goes well beyond digitizing conventional transactions. Instead, it focuses on fundamentally redesigning how different participants within the precious metals market connect and interact.

By introducing a technology-driven model that enables service expansion and access to new markets without relying on traditional, asset-intensive commercial expansion, Gramz aims to establish a more flexible and scalable foundation for the industry’s future.

Kamel further revealed that the selection of Geidea Egypt as a strategic partner followed an evaluation process lasting more than six months.

He stressed that the collaboration extends beyond the supply of devices to include complementary projects, electronic payment services, and additional innovative solutions that will be announced in the coming period.

For his part, Ahmed Magdy, Head of the Commercial Sector at Geidea Egypt, expressed his enthusiasm for the partnership and its potential, highlighting the opportunity to support an Egyptian technological innovation with strong prospects for regional and international expansion.

“We are excited to be part of this innovation, which will launch from Egypt, expand into the Gulf region, and subsequently reach North Africa. The project has genuine potential for global expansion, fully aligning with Geidea Egypt’s vision of supporting financial technology and emerging innovations.”

The partnership reflects a broader shift toward a new model for precious metals commerce, where technology evolves beyond its traditional role as a transaction-processing tool to become a fundamental component of market connectivity, facilitating collaboration and unlocking new opportunities for growth and expansion.

The launch of GXT forms part of Gramz’s broader vision to build upon Dahab Masr Group’s commitment to advancing technological transformation within the precious metals industry.

Rather than focusing solely on improving existing processes, Gramz is pursuing an approach that reexamines how the entire market ecosystem operates, developing a technological infrastructure capable of adapting to the industry’s evolving needs and future developments.

This innovation marks the beginning of a new chapter in Gramz’s journey to bring its technology-driven business model from Egypt to regional and global markets. By redefining the relationships between customers, retailers, manufacturers, and refineries, Gramz is introducing an ambitious Egyptian vision for the future of gold and silver commerce—one built on connectivity, efficiency, transparency, and scalability.