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AJAD Developments has officially launched Elaia, its first residential project in the Egyptian real estate market, in partnership with Heliopolis Company for Housing and Development. Spanning 85 feddans in New Heliopolis, the development is backed by Saudi investments and over 28 years of Egyptian real estate expertise.

Strategically located along Suez Road, one of East Cairo’s most rapidly developing corridors, Elaia reflects AJAD Developments’ commitment to building sustainable, innovative communities rooted in Arab culture and modern living.

“The company was born out of a Saudi-Egyptian partnership, driven by a group of leading real estate development experts from both markets,” said Counselor Onsy Ammar, CEO of AJAD Developments.
“We aim to position AJAD as a leading player in a competitive market by establishing integrated urban communities founded on innovation, quality, and sustainability.”

AJAD Developments is entering the market with a robust EGP 30 billion investment plan, with a long-term strategy to expand across both the Egyptian and Saudi markets. The launch of Elaia marks a strong and ambitious start for the company.

The name Elaia is derived from the Greek word for olive tree, symbolizing authenticity, resilience, and deep roots—qualities that align with AJAD’s vision for enduring, community-centered developments.

Located just minutes from Cairo International Airport, Nasr City, Heliopolis, Madinaty, Al-Rehab, and the New Administrative Capital, Elaia also offers direct access to the monorail and high-speed rail stations, reinforcing its appeal to residents and investors seeking prime East Cairo locations.

With only 16% of the land dedicated to built-up areas, the master plan prioritizes green spaces, landscaping, and a walkable lifestyle. Housing options include apartment ranging from 72–170 sqm, townhouses from 152–160 sqm and standalone villas from 190-260, each designed for panoramic views of the open spaces and lush landscapes.

Ammar revealed that the project is divided into multiple independent zones, each with its own gated entrance to ensure privacy and security. These zones are equipped with internal services and facilities tailored to the needs of residents.

Elaia also features a 1,300-meter commercial promenade, poised to become one of East Cairo’s key open-air destinations, offering retail, administrative, and service units for both residents and visitors. The project is fully enabled with smart infrastructure, allowing homeowners to control lighting, alarms, and air conditioning via a dedicated mobile app.

“AJAD Developments seeks to deliver projects that reflect Arab culture with a blend of luxury, innovation, and authenticity. We aim to merge nature with architecture, sustainability with comfort, and local identity with global standards,” Ammar said.

Each phase of Elaia includes its own elevated clubhouse, swimming pools, water features, outdoor gyms, walking and cycling tracks, EV charging stations, and smart access systems—designed to offer a high-quality, luxurious lifestyle.

Among the key success partners for Elaia are YBA – Yasser El Beltagy Architects, one of the region’s leading architectural firms, and ACE Moharram.Bakhoum, the project’s supervision consultant.

The project’s launch event brought together executives from AJAD Developments and Heliopolis Company for Housing and Development, alongside Saudi investor Fares Al-Dossari, industry partners, business leaders, and public figures. The evening concluded with a special performance by renowned artist Bahaa Sultan.