Astra Rise, Rotana Partner to Open First Hotel in Egypt’s New Capital

Astra Rise Developments has signed a management and operation agreement for its hotel project in the New Capital with Rotana Hotels, one of the leading hotel management companies in the Middle East, Africa, Eastern Europe, and Turkey.

This strategic move reflects the company’s vision of offering an integrated hotel investment concept that combines a prime location, a genuine operational partnership, and a leading regional hotel brand with a global presence.

The project will be Rotana’s first hotel in the New Capital and marks the introduction of the Rayhaan by Rotana brand in Egypt, uniquely positioning the development as the launch of a global hotel brand in one of the region’s most significant emerging cities.

The agreement was signed by Eng. Hazem Nassar, CEO of Astra Rise Developments, and Mr. Selim El Zyr, Founder and Vice Chairman of Rotana, in the presence of Mr. Philippe Barneres, CEO of Rotana; Mr. Makram El Zyr, Corporate VP – Development at Rotana Hotel Management Corporation; and Mr. Mohamed Ashraf El-Banna, Chairman of A-Plus Management & Consultation.

Eng. Hazem Nassar stated that the project marks a significant shift in hotel investment in the New Capital. He explained that instead of traditional hotel apartments or serviced units, the company is offering a model in which investors purchase actual hotel units, becoming genuine partners in the hotel. This globally recognized investment structure ensures transparency between the developer, investor, and operator, while promoting sustainable returns.

Nassar added that the hotel will be managed under the Rayhaan by Rotana brand, one of Rotana’s premier brands, specializing in delivering a premium hospitality experience with international operating standards.

He highlighted that implementing this model for the first time in such a fully integrated format in the New Capital gives the project unprecedented operational and investment strength.

The company’s CEO further noted that the project is not just a global hotel, but a fully integrated lifestyle destination. It will feature a comprehensive shopping mall serving both hotel guests and local residents, along with a curated selection of international restaurants offering a premium dining experience that reflects the project’s quality and enhances its investment appeal.

He added that the hotel will also include a panoramic open-air swimming pool, complemented by a full range of hotel and leisure services, providing guests with an exceptional stay experience comparable to the region’s finest hospitality destinations.

He further explained that this integrated offering is expected to enhance projected occupancy rates and elevate the operational and investment value of the asset.

Nassar emphasized that hospitality investment is currently one of the most resilient real estate sectors in terms of returns and long-term sustainability, especially amid the rapid development of the New Capital. Additionally, the project has been meticulously designed as a strategic investment, with a detailed operational plan set to be unveiled during the official launch phase.

The project is located in the New Capital’s MU7 district, directly facing the iconic tower, the monorail station, and the R3 district, giving it a strong competitive advantage in terms of accessibility and proximity to key administrative and vital centers. Total project investments reach EGP 4 billion, with operations to be managed according to Rotana Group’s established standards.

“The project draws on Astra Rise’s more than 15 years of executive experience in contracting and development, alongside a strong track record in delivering major national and government projects. This is complemented by collaboration with top specialists in engineering consultancy and hotel management, further strengthening the final product and investor confidence,” Nassar concluded.

For his part, Makram El Zyr, Rotana’s Corporate VP – Development, stressed the importance of partnering with Astra Rise on this landmark project. The selection of the Rayhaan by Rotana brand to manage the hotel reflects the group’s confidence in the project’s prime location, high-quality design, and the strong demand expected in this vital area.

El Zyr added that the Egyptian market is one of Rotana’s most strategic markets in the region, given its rapid infrastructure growth and major urban development projects. He noted that the New Capital represents a promising destination for hotel expansion in the coming years.

He explained that with over three decades of experience and a growing regional portfolio, Rotana carefully selects its partners to ensure a hospitality experience that meets the highest international standards while maintaining the regional identity that distinguishes its brands.

He expressed confidence that the project will attract considerable attention upon its launch, standing out as one of the New Capital’s premier new hotel developments. He pointed out that it sets a new benchmark in Egypt’s hotel sector by redefining the developer-investor relationship through a transparent operational framework and carefully structured returns, backed by a reputable hotel brand and a proven operational track record.

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